GROWING DEMAND FOR LOCAL & AUTHENTIC EXPERIENCES
Agritourism in Victoria, has blossomed in recent years, with growing interest in exploring farm gates & boutique wineries that embody a region’s diverse landscapes, climates and passionate producers.Many travellers are now keen to connect with local produce and gain insight into the craftsmanship behind it. Agritourism allows visitors to directly experience farms and wineries, engaging with the makers and growers, who are deeply knowledgeable and passionate about sustainable agriculture and traditional techniques.This resonates with visitors who want to support local, small-batch products that can’t be found on supermarket shelves.As awareness of sustainability grows, agritourism is appealing to environmentally conscious travellers. Many farm gates emphasise eco-friendly practices, like organic farming and regenerative land management. This focus aligns with visitor values, as tourists increasingly seek out destinations and experiences that respect the environment.

COMMUNITY & CONNECTION
Small agritourism venues are mostly family-run, and the personal stories behind each of these add an inviting touch. These connections foster a sense of community and warmth, as visitors leave not just with memories but often with stories to share. Agritourism contributes significantly to the local economy, helping to sustain small businesses and rural communities. By choosing local farm gates, visitors are directly supporting the growth and preservation of these areas, contributing to their resilience and prosperity.